Q&A with Lilla – part 2
Our ‘Q&A with Lilla’ series is back and here is part 2 of our posts this week. This is where we share questions from the previous class of Make Art That Sells.
In Lilla’s Make Art That Sells classes she often gets asked about how to sell work in particular markets, so we thought we’d share some of those questions and answers with you. If you want to work on making art that sells yourself, then why not join us for Assignment Bootcamp, starting on January 5*. (Please note there is no Q&A with Lilla in Bootcamp as the focus is on creating art. If you want to ask Lilla questions directly you will need to join MATS A or B)”
The next Make Art That Sells classes will take place in March 2015, so get on the mailing list here to be one of the first to hear when registration opens!
You can see what a wide variety of topics are covered – and you might even find the answer to that burning question you have been wanting to ask! These questions were asked during the MATS Part B earlier this year.
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Q: If you exhibit at a tradeshow like Surtex, do you bring your own licensing contracts and terms to the show and sign contracts there and then? Or do the buyers always work with their own contracts? Do you sell right there on the show or send them the low res pieces they were interested in after the show?
A: We have never signed a contract on the spot. All this will be done after the show, where all the “work” takes place. Surtex is the meet and greet, and then the work takes place afterwards, at which time you’ll review terms with the client. If there is a contract, it’ll be provided by them, which you will review. If you have questions (as not all contracts are written clearly), be sure to ask for clarification. This is perfectly acceptable.
You will send them lo res pieces that they are interested in during or after the show. Be sure to ask how soon they need the jpgs.
The exception to this is if you sell the piece at the show, which now happens primarily in the Atelier section at Surtex, although you can certainly do this at the regular section. To sell your prints (and accompanying hi res image), you show printouts. You will bill the client after the show.
Q: When submitting work to art directors and companies, if they say no or that my work isn’t ready, is it okay to submit new work later on? Is there an appropriate amount of time to wait before sending anything new?
A: Absolutely! Keep growing, and then resubmit.
Q: Can I license the same art to multiple industries/companies? Or is the art strictly exclusive to whoever licenses it first?
A: Yes, you definitely can send emails to multiple companies showing your work. Where you can license it will depend on the contracts you sign.
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Want to work on making art that sells yourself, then why not join us for Assignment Bootcamp, starting on January 5*. (Please note there is no Q&A with Lilla in Bootcamp as the focus is on creating art. If you want to ask Lilla questions directly you will need to join MATS A or B)”
Got your own questions for Lilla? Join us for the next round of Make Art That Sells. Class begins on Monday 2 March, 2015 and you can register your interest here to be one of the first to hear when registration opens.
