Photo by Sharona Jacobs

Lilla is the founder of Lilla Rogers Studio, an innovative and visionary art agency that represents dozens of artists from around the world. The Studio has sold art for products worth over $300 million, for clients including Anthropologie, Crate & Barrel, Chronicle Books, the New York Times, Blue Q, Godiva, Warner Brothers, IKEA, Target, Penguin Random House, and hundreds more.

All told, Lilla has been in the business for over four decades: now an art agent, she was formerly a professional illustrator with hundreds of clients worldwide, including Rolling Stone, Vogue Magazine, the GRAMMYS, major book publishers and top ad agencies.

Lilla’s love for art inspired her to pursue a degree in fine art in San Francisco and a second degree in illustration, and to launch a fruitful illustration career in New York City in the ’80s. But it was the entrepreneurial gene she inherited from her parents that led her into the agency business. Lilla has the extraordinary ability to recognize new artistic trends as well as technology developments that allow illustration to morph and take on a new life.

Today, Lilla continues to act on her entrepreneurial urges through her latest studio projects, including launching a floral-inspired jewelry, scrapbooking, and embellishment collection, and a home décor collection. She is the author of I Just Like to Make Things, a book about creativity and licensing.

Several design publications and blogs have interviewed Lilla for her expertise as an agent, trendsetter, and artist. Lilla has also lectured internationally at conferences and trade shows—such as the Illustration Conference (ICON), PrintsourceNewYork, and Surtex—and at colleges and corporations. She is available for speaking engagements. Contact us for more information.

Since 2013, Lilla has partnered with highly regarded producer and best-selling author, Beth Kempton, to offer hugely popular, career-changing online courses, via their company Make Art That Sells, which helps students to build successful creative careers whilst staying true to their own unique style. Make Art That Sells offers both self-paced and live courses on everything from toy design to children’s book illustration and writing to home décor and business for creatives. Make Art That Sells has taught over 30,000 students from more than 100 countries, with a warm and friendly community that is over 300,000 strong – and counting.

There is some crossover too: since 2013, Lilla has offered representation to many Make Art That Sells students.