9/16/21

Here’s my business mantra, and only two spots left in our VIP Retreat next week.

Above: Art by Kay Wolfersperger

 

My mantra is this: Play business like it’s a game. In other words, do fun things that benefit everyone–the creative director/editor, the artist, and the agency. Make up fun stuff that everyone will enjoy. It’s served me well in my (almost) 40 years in the business, kept me out of trouble, and kept us constantly energized.

 

In that spirit, one of the things we love to do most around here is our Annual Artists and VIP Retreat, which begins next Wednesday. Last year it went virtual. We were actually surprised by how much everyone loved it (yeah, we do miss the live singer/guitarist and yummy hors d’oeuvres in my garden, I’ll grant you that), but the Zoom aspect enables more VIPs to attend, plus a whopping 25 artists are attending this year from Jakarta to Los Angeles, from Barcelona to Berlin. And we’ve only got two spots left for VIPs. Read on…

 

VIP ATTENDEES
Here are some of the blue-ribbon companies–featuring creative directors, executive editors, senior industrial designers, senior product managers–that will be attending next week, from the book, toy, stationery, and gift markets:
Sterling Publishing | NYC
Penguin Random House | UK
Penguin Random House | US
Little, Brown and Co. | NYC
Running Press | Philadelphia
Editions Auzou | Paris
Uncommon Goods | Brooklyn
Buffalo Games | NY
Raspberry Books | UK
teNeues Publishing | NYC
Educational Insights | CA
Design House Greetings | MN
SPEED ART DATING
The VIPs and the artists meet each other in private breakout rooms (one-on-one) for 10 minutes to view artists’ breathtaking new work, view their toy pitches, or see their book dummies. It’s just under two hours long with the VIPs each meeting with 8 artists. We call it Speed Art Dating. Several VIPs have signed up for ALL THREE DAYS, and many are back from last year.

 

NEWS FLASH–ART DIRECTORS, CREATIVE DIRECTORS, DESIGNERS, EDITORS: Thursday is filled, but if you’d like to attend Speed Art Dating either next Wednesday, Sept. 22, at 2PM ET or Friday, Sept. 24 at 9AM ET to meet one-on-one with our fabulous artists and feast on their jaw-dropping work, simply reply to this email. But hurry! As of this writing, we have only one spot available on Wednesday and one on Friday. Simply reply to this email and let us know you’re interested.

 

My Recent Favorites
I went a little overboard on collecting a few of my recent favorites to put in this newsletter. Here you go.
Various LRS artists + former LRS Artist Suzy Ultman

 

Creating a unique book comes from understanding what makes you unique and discovering the story you’re excited to tell. To help you do this, I’ve created a playful, personalized and structured course that will bring out your special story. It’s packed full of quirky worksheets, Magic Cards, fun exercises and interactive LIVE videos that will guide you step by step to create your own special brilliant story – the story that only you can write. I hope you’ll join me October 18th!

 

Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
9/9/21

WebinART with our newest artist Ruth Burrows

September 9th, 2021 — WebinART with Ruth Burrows

In our latest webinART, Lilla had a great chat with Ruth about how found her way to illustration, and how she is now living her “best life”

Click here to watch the replay

9/9/21

Join me today at 12:00 PM ET to meet our newest artist.

 
We’re excited to invite you to join us TODAY at 12:00 PM ET for the next in our series of WebinARTs with our newest artist Ruth Burrows. We JUST took her on and already her vivid color and lively imagery has pulled a variety of illustration projects for clients like Crocodile Creek, Penguin Random House, The Washington Post, and more.

 

Click here to join our free public WebinART on Zoom with our artist Ruth today at 12:00 PM ET. Password: Ruth99
–> I’ll show you the stunning mini portfolio that Ruth sent us some time ago in hopes of securing representation. You won’t want to miss this.

 

I’ll chat about why we took her on and I’ll ask Ruth about how and why she went from her previous successful non-illustration 20-year career to illustration. You’ll swoon at her gorgeous work in her slideshow on screen. Plus we’ll take a few questions live, and we’ll have a giveaway of Ruth’s gorgeous art!

 

–>No worries. You won’t be on camera. It’s a webinar; not a meeting.

 

We can’t wait to see you there!

 

 

Ruth Burrows, illustrator
Lincoln, UK
Clients:
The Washington Post
Penguin Random House UK
Crocodile Creek
Owlet Press

 

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
9/7/21

Guess who I’m interviewing next?

Coming this Thursday!

 

Both images above were created in my MATS Bootcamp course this past Spring
Join me Thursday for our WebinART as I chat with our newest artist
and view her gorgeous work. I’ll show you the mini portfolio she sent hoping to get representation.
This Thursday
September 9th
12.00 PM ET.
—–
We’ll be broadcasting live on Zoom here on Thursday. See you then!
WebinART link here
Password: Ruth99
p.s. You won’t be on video, no worries. It’s a great chat to have on in background!
Find links to our entire WebinART series HERE.

 

Above by Ruth Burrows

 

Agent Kim Fleming gathered up a collection of character images for you this week. Characters are such a key part of illustration work.
Highlights magazine

 

From My first Animal songs / Mes premières chansons d’animaux (Editions Gründ)

 

Character studies

 

Available for licensing as of this writing.

 

Akiara Books

 

Available for licensing as of this writing.

 

From Princesses Can Fix it (Page Street Kids)

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
9/3/21

A guest visitor and get ready to swoon over our latest products. Including an Anthro chair.

Guess who stayed with me for a week? After two years, we all finally got to meet in person! Yes, our toy agent, Riley Wilkinson, came out from Tucson to work with me on a new course for 2022, and it was wonderful. We filmed, wrote content, styled photos, and went shopping for toys at new and vintage shops. Stay tuned.

 

Clockwise from bottom left: Agent Kim Fleming, Agent Riley Wilkinson, Studio Assistant Patty Kantlehner, Agent Susan McCabe, Financial Manager Julia Parker, and me.
Look what we spotted at the Toy Shop of Belmont! Dare to Dream puzzle by Sarah Walsh, Zodiac by Katie Vernon, and Moths by Flora Waycott.
Contact us to assign or license art. We’re happy to help you find the perfect artist or gorgeous images for your project!

 

Above: Toy products by our artists
From Top Left, clockwise: Space Dress Up Kitty (Galison) by Flora Waycott;
Unicorn Puzzle & Dominoes (Mudpuppy) by Rebecca Jones; Puzzle (Puzzle Michele Wilson) by Helen Dardik. Wooden dolls on top right by Suzy Ultman. Raspberry (top) by Helen Dardik.
Photo by Lilla Rogers.

 

Animation by Natasha Dewitz

 

Zodiac Puzzle (Running Press)

 

Sloth chair (Anthropologie)

 

Big Horse Tattoo (Djeco)
Butterfly backpack (High Sierra)

 

Clothworks collection

 

Softback Journal (Roger La Borde)

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
8/26/21

Agent Kim Fleming picked some of her recent favorite images for you.

Agent Kim Fleming picked her recent favorites for you this week. I love ’em, too, especially Katie Vernon’s post-pandemic hobbies piece. Enjoy!

 

Contact us to assign or license art. We’re happy to help you find the perfect artist or gorgeous images for your project!

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for license as of this writing.

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
8/17/21

Our artists prove it : PLAY is the WAY

Hello! Riley here. I just finished teaching My Toy Pitch with Lilla, our five-week toy development course. We saw hundreds of concepts each week. Our artists AMAZED ME with their work. From characters to games to playsets, our artists produced toy pitches across so many categories. In each class review, I felt as though I was walking up and down the toy aisles.
Scroll down and you’ll see what I’m giggling about. Lilla, Susan, Kim and I are dazzled by the toys and games that’ll soon be tumbling out of toyboxes around the world.

 

WARNING: these are only a tiny sampling of what our artists have in the works. Check out the toy design section of our website for more, or give us a holler. We’d love to serve up some candy-coated art for any kid-friendly project you’re considering.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

Available for licensing as of this writing.

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
8/9/21

Here are hot new book releases and a toothbrush.

Check out these gorgeous new releases illustrated by our artists. Scroll down to read why Kelly Anne Dalton particularly loved illustrating a biology book for Quarto.

 

Contact us to assign or license art. We’re happy to help you find the perfect artist or gorgeous images for your project!

 

Picture book for Editions Lito.

 

Out now! The next two books in a new series of
picture books about each US state,
by Doubleday Books for Young Readers (Penguin Random House)
Buy them here and here.

 

Mes premières chansons et comptines (Editions Gründ)
Buy it here.

 

The Chickentown Mystery, written and illustrated by Albert,
now available in the US! (Chouette Publishing)
Buy it here.

 

Biology for Kids (Quarto)
From Kelly Anne: “I loved creating the portraits of the biologists for book #2 in the Kitchen Pantry Scientist series. My mom is a retired biologist, so the subject matter really hit close to home. “
Buy it here.

 

Needlebook: A Creative Embroidery Kit by DIcraft.
Buy it here.

 

Some fun products for Blue Q — IBF gum wrapper and a toothbrush!
Buy the gum here.
Buy the toothbrush here.

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
8/4/21

We’re announcing our newest artist!

Ta-da! We are thrilled to announce that we are now representing the mega-talent, Ruth Burrows. We know she’s going to be busy with editorial, children’s books, toys, surface design, and tons more. How do we know she’s going to be busy? Two reasons. One, her work was frequently selected for reviews in my Make Art That Sells classes, and two, she has already been commissioned to work on a sample for a children’s book–even before our official launch.
Contact us to assign or license art. We’re happy to help you find the perfect artist or gorgeous images for your project!

 

Animation by Natasha Dewitz

 

Originally from the UK, Ruth spent twenty years in the United Arab Emerites, and now resides in Lincoln, UK.
Her work is joyful and top-notch, just like Ruth herself. You’ll love working with her.
Lilla: Ruth, how do you stay inspired?
Ruth: I’m inspired by normal everyday things and ordinary people. I usually have my best ideas whilst out walking the dog! I love unfinished, wonky things that don’t match.
Lilla: Where do you buy your art supplies?
Ruth: I love a good old fashioned independent art shop if I can find one but my favorite thing to paint on at the moment is old Cornflakes boxes!

 

Welcome to the world of Ruth Burrows!

 

Lilla: Do you wear shoes when you do art?
Ruth: No, just fancy socks, usually mismatched.
Lilla: What was your favorite illustration assignment from class?
Ruth:West Side Story Poster from last year’s Bootcamp but honestly I love them all.

 

Lilla: What illustration job would you love to get (your dream job)?
Ruth: Illustrating one of those books about women who have done extraordinary things and men took the credit for it but now we’re going back and celebrating their lives.
Lilla: If you weren’t an illustrator, what would you be?
Ruth: An Odd Job Woman – I love carpentry and would love to learn about electrics and plumbing.

 

Lilla: Whom would you like to meet?
Ruth: I like ordinary folk, chatting to someone at the checkout is more interesting to me than someone famous.
Lilla: What do you listen to while you work?
Ruth: BBC Radio 4 or the World Service. Just talking, no music.
Lilla: How do you stay in shape?
Ruth: Walking the dog and using power tools.
Lilla: How don’t you stay in shape?
Ruth: Sitting too long glued to Procreate!

 

Lilla: What recent book do you recommend for a good read?
Ruth: I read every night before I sleep but rarely remember what’s going on, sometimes I have to start over to remind myself who all the characters are. I never remember the title and as soon as the book is finished I completely forget what it was about!
Lilla: How do you take your coffee?
Ruth: Instant coffee in a mug with full fat milk.

 

 

 

 

Lilla: What color combination are you most excited about right now?
Ruth: Orangey Red and Baby Pink

 

Lilla: Why do you like being an illustrator in 15 words or less?
Ruth: You can make something out of nothing.
Like the interview with Ruth? Read the whole thing here. Ready to assign a project with Ruth? Shoot an email to our lovely agents here.

 

Download her PDF portfolio or jump over here to see her work, studio, and more.

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells
7/29/21

See our artists’ incredible pitches from this week’s Toy class.

Get ready to freak out over the pitches created by our artists for Week One: Restaurant Pretend Play. These were created in my brand new My Toy Pitch course which I am co-teaching with our brilliant toy guy, Riley Wilkinson (formerly of Mattel, etc.) Stay tuned to see work from Week 2: Sea Creatures Checkers, with twists.
Yes, these winning toy pitches are available for license, or they may even inspire you to commission something else. It’s all good. We’d love to hear what you think!
Stay tuned! We’re announcing our newest artist next week and we’re super excited about it.
Contact us to assign or license art. We’re happy to help you find the perfect artist or gorgeous images for your project!
(This was a class favorite.)
Available for licensing as of this writing.

 

(She just received two editorial commissions).
Available for licensing as of this writing.

 

(She just got a picture book deal.)
Available for licensing as of this writing.

 

(She just got TWO more children’s picture book deals.)
Available for licensing as of this writing.

 

(She just received a number of greeting card licenses.)
Available for licensing as of this writing.

 

(She just received a big commission for art for a major hospital.)
Available for licensing as of this writing.

 

(All of us loved this charming elephant tea set.)
Available for licensing as of this writing.

 

(The donuts change color in the water? The magnetic toppings? I want this!)
Available for licensing as of this writing.

 

I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
xo
Lilla
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells