2/21/13

Behind the scenes of Make Art That Sells

Filming Make Art That Sells with Lilla Rogers [Image: Beth Nicholls]

BETH NICHOLLS, PRODUCER OF LILLA’S E-COURSE, MAKE ART THAT SELLS, WRITES: There are more and more e-courses popping up all over the internet and some are better quality than others but generally I think this democratisation of education is fundamentally a really good thing. Gooodbye restrictions of location, timing, access etc, hello flexibility, anytime/anywhere availability, and international connections. Do What You Love has come a long way since we launched our first e-course two years ago, and we make it a priority to keep learning, researching, trying new things. When you have delivered courses to thousands of people in more than 50 countries, you soon realise that technology can be scary, but it is also fascinating, and is absolutely your friend if you can take the time to understand it, or find someone else who can!

We are often asked for hints and tips on developing e-courses, so I thought I’d share some behind-the-scenes images from the filming of Make Art That Sells with top artist agent Lilla Rogers, which opens for registration next week (we already have a massive waiting list so get on it if you are interested!)

[Image: Beth Nicholls]

This brand new course is particularly exciting for us because we get to work with industry veteran Lilla Rogers, who is sharing what she has learnt over three decades as an illustrator and top agent. Lilla is an incredible woman – so knowledgeable and savvy, yet so philosophical and kind. She cares for her own artists like a mother hen, and I am thrilled that we get to expand her virtual nest through Make Art That Sells!

I travelled to Boston last month to film with Lilla and our professional cameraman Kevin Balmer, who joined us from Portland. Prior to the trip we had spent hundreds of hours developing the curriculum, drafting the content, selecting images, building the virtual classroom, planning the production schedule etc all via the miracles of email and Skype. By the time we all got together at Lilla’s studio for four full-on intensive days of taping, we were so excited to get going with the filming piece. Fortunately Lilla is a natural in front of the camera, and was able to share her insights and knowledge eloquently, generously and often humorously on film. Her studio is a colourful, visual feast, full of real products that feature her artists’ licensed work, and we can’t wait to share the videos with participants when the course launches.

Here is a sneak peek of us at work!

Make up (always worth getting a professional on the case when you are filming in HD – thanks Maura) [Image: Beth Nicholls]

Getting the mic on [Image: Beth Nicholls]

Talking through the talking points! [Image: Beth Nicholls]

Lights, camera, action! [Image: Beth Nicholls]

Me in Producer Mode [Image: Beth Nicholls]

Always time for some art from the illustrator in Lilla! [Image: Beth Nicholls]

I hope you enjoyed that little behind-the-scenes tour! If you have ever wanted to learn how to make art that sells, directly from someone who has sold art for products worth over $100 million, then get yourself onto the waiting list for Make Art That Sells. You will be the first to hear when we open for registration next Tuesday (and you can bag yourself an exclusive discount!)

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