GIANT NEWS! Meet our new Toy and Game Agent!

Above: Art by Erica Root
Rarely does an art agency have the opportunity to dramatically broaden its scope, expand its reach to exciting new markets, provide fresh opportunities for their artists, and add value to their clients. But now we do.
Today we are thrilled to announce the grand opening of the LRS Let’s Invent department: our creative toy and game think tank for products and characters headed up by the wonderful Riley Wilkinson.


Our newest agent, Riley Wilkinson
Riley has been a good friend, trusted colleague and judge for our Global Talent Search. Many of you know him from my Make Art That Sells courses. So you can imagine how happy I was when he agreed to join our team.
I asked Riley, “Would you like todive in, work with our artists and come up with innovative and gorgeous games and toys to pitch to our clients?” He said “Oh my goodness, I can’t wait!”
And I yelled, “Yippie!”
I know you’re going to love Riley Wilkinson, our new Toy and Game Agent and Inventor. He brings decades of highly-successful award-winning know-how as a toy, game, and Children’s Content Inventor and Creative Director. BONUS: He’s funny and nice!
Scroll down to see some of the many games and toys he’s developed.


Riley’s approach to toy, game, and content development adds a giant leap to the Studio. He and our talented artists are creating unique, beautiful concepts and pitches as you read this.

Are you on the hunt for one-of-a-kind concepts and products? He’s got secret, gorgeous pitches ready for you. Is your team already working on something grand? He can help you develop it. Let’s go! Contact us !

Want to learn more? Check out the new Let’s Invent tab on our website to learn more about Riley and how he can help you. Riley and I will also be doing a Webinar this Wednesday, November 11th at 12.30PM ET.

Come bask in Riley’s sparkle and ask any questions you might have!


Join Me in a live zoom conversation with our new
Toy & Game Agent Riley Wilkinson
Wednesday, November 11th at 12.30PM ET
Password: RileyRocks


Above: Art by Katie Vernon

Riley’s background is as a Creative Director in toys, games, and content children’s content for Mattel Creations, American Girl, AARP, Educational Insights, MGA and more.

At the wee age of 21, he began his career designing and art directing children’s educational books, magazines, puzzles, and classroom décor.

For the next 20+ years, he worked with talented creatives on developing children’s electronics, board games, science toys, classroom activities, talking pens, novels, and sporting goods.

See some of his innovative products below!


A few of Riley’s inventions

Riley’s best animal friend is a squirrel!

Riley created The Sneaky, Snacky Squirrel Game for preschoolers in 2011. Since its launch, “Sneaky” has sold 2 million units and earned over 6,000 5-star reviews on Amazon.

The award-winning and Toy of The Year-nominated game is sold in the U.S. and abroad. The game inspired a board book and card game, along with sister games featuring other kid-friendly animals.

Check it out here!

Left: The Sneaky, Snacky Squirrel Game (Educational Insights)
Below: WellieWishers animated series
(Mattel Creations and American Girl)


Riley was a Creative Executive on the Mattel Creations animated series, The WellieWishers now showing on Amazon Prime. He art-directed the visuals on animatics, settings, characters, and props for two seasons of the show, which spun off into a number of children’s products and an app.
Grandma’s Trunk (Educational Insights)
Educational Insights
Maker Faire


Some of the clients Riley has invented for:
Read more here.
I hope you enjoyed the show! Check out our site to see more.
Want great art for your project? Don’t hesitate to contact us. We’d be delighted to assist you with any of your art needs.
Agent, Artist, Author
Founder, Lilla Rogers Studio
Co-Founder, Make Art That Sells

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