10/16/14

Lilla on how you build your brand and make it really special

Lilla has a few choice words to say about your brand, and it might not be what you are expecting. Watch this video for some advice on how to make yours really special:

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15 Comments

  • Exactly what I needed to hear in this moment. Thank you!!

    October 16, 2014
  • This is exactly what I tell my students all the time. Now if only I could remember that for my own work when I am having a bad day.

    October 16, 2014
  • Thanks, Lisa and Linda!

    October 16, 2014
  • I’ve really been mulling over “brand” and “style” lately, getting bogged down at looking (and, I’ll admit…comparing my work) at other artists’ styles. I needed to hear this, for sure! Think I’ll go sit quietly with a sketchbook, and draw and write what makes my brand “me.” :) Thank you!

    October 16, 2014
  • Yay, Nancy!

    October 16, 2014
  • Thanks Lilla,
    What a unique way of putting this. So simple and yet so right to the point.

    MaryJane

    October 17, 2014
  • Ahhh, branding! That is my biggest challenge right now. How do I revamp my website, which will include my three very different illustration styles, into a professional cohesive online portfolio that inspires and delights? I’m starting MATS class this week so we’ll see how I do!

    October 17, 2014
  • This was a very interesting and inspiring video. Unfortunately I won’t be able to take the class at this time.
    Susan

    October 17, 2014
  • Wonderful video. Thanks! If you can find that sweet spot that makes you unique and also appeals to others it can be magic for you & your career!

    October 17, 2014
  • This is so true! We are all unique! Thank you for the wise words :)

    October 18, 2014
  • Comforting spin on this issue. It’s so reassuring to know I AM a brand just by virtue of my DNA, my life experiences, and my effort! Thanks, Lilla!

    October 18, 2014
  • I’ve been honing in on what makes my ‘brand’ unique ~ its over the top colour, quirky animals and mad patterns. I know what mediums I like to use and I use them almost exclusively. My ‘brand’ is becoming recogisable and people who have seen some of my art will come up to me at expos or art markets and point and say I know who you are or I’ve seen your work at ……
    So that is a great sign. Now to take that recognistion and make it global :D

    October 18, 2014
  • Thankyou Lilla, that is definitely food for thought. I am sooo going to do your course when I’m finished my current full time study. :)

    by Jenny
    October 18, 2014
  • Thank you so much for this post. I have been thinking a lot about this since my work is brand designing—my heart is illustration. I heave been designing and building other people’s looks for years and not giving the same thought and respect to my own. My goal before MATS starts up is to make a mood board of my own work with one criteria—it has to have made my heart happy while making it.

    October 18, 2014
  • Your wise words about branding resonate with all artists trying to find their “style” and stay true to what brings them daily joy. Thank you, Lilla.

    October 20, 2014

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